The Team: Kaitlyn Goetz (AD), Jessica Valoria (AD), Dee Harris (AD)
My Responsibilities: Wrote scripts and illustrated storyboards during the ideation stages. Directed, edited and spliced together commercial clips. Directed, produced and allocated sound effects for commercials. Designed and executed print advertisements.
We were targeting a generation who are more open to using modern technology to do their grocery shopping. 45% of them feel that grocery ads are overly aimed at mothers and families and don’t recognize their hectic lives.
In this day and age, our lives seem to be constantly getting busier. And if the key to happiness is time, then AmazonFresh is a game changer.
We created multiple print advertisements that allowed the audience to use their extra time to do fun activities they normally wouldn't have time to do.
With groceries delivered, life is just better.