Kaitlyn Goetz
Covers17.jpg

Genesis Builders

Digital Display and Print Ads

Genesis Builders was seeking to drive traffic to specific community quick possession homes.

The Ask: Produce various digital display, paid social and print advertising pertaining to the Genesis Builders Group quick possession homes that follow preexisting brand and campaign guidelines.

The Tools: InDesign, Photoshop 

 Following the previous campaign art direction, I was asked provide photo treatments similar to previous ads: greyscale photography with some use of colour – highlighting the specific aspects of the features that compliment the copy.

Following the previous campaign art direction, I was asked provide photo treatments similar to previous ads: greyscale photography with some use of colour – highlighting the specific aspects of the features that compliment the copy.

 We wanted to highlight stainless steel appliances…

We wanted to highlight stainless steel appliances…

 open-concept design…

open-concept design…

 and oversized kitchen islands all at a glance.

and oversized kitchen islands all at a glance.

GBG-Website5.gif
GBG-Website4.gif
GBG-Website8.gif
GBG-Website7.gif
GBG Website6.jpg
GBG-Website9.jpg
THANK YOU.jpg