Kaitlyn Goetz
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Genesis Builders

Digital Display and Print Ads

Genesis Builders was seeking to promote and drive traffic to new home models and quick possessions homes.

The Ask: Produce various digital display, paid social and print advertising pertaining to the Genesis Builders Group quick possession homes that follow preexisting brand and campaign guidelines.

The Tools: InDesign, Photoshop

 I provided photo treatments to highlight specific features in the homes.

I provided photo treatments to highlight specific features in the homes.

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 I emphasized customizable floor plans, styles, and finishes that you could add to your home.

I emphasized customizable floor plans, styles, and finishes that you could add to your home.

 I highlighted stainless steel appliances, open-concept design and oversized kitchen islands.

I highlighted stainless steel appliances, open-concept design and oversized kitchen islands.

 Using animated Gifs, I created cohesive digital banner ads that showcase the homes in a fun and playful way.

Using animated Gifs, I created cohesive digital banner ads that showcase the homes in a fun and playful way.

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