Kaitlyn Goetz
 Following the previous campaign art direction, I was asked provide photo treatments similar to previous ads: greyscale photography with some use of colour – highlighting the specific aspects of the features that compliment the copy.

Genesis | Digital Display Ads

Genesis was needing to drive traffic to specific community quick possession homes in an engaging way. 

The Ask: Produce various digital display and paid social advertising pertaining to the Genesis Builders Group quick possession homes that follow brand and campaign guidelines.

The Tools: InDesign, Photoshop 

 Following the previous campaign art direction, I was asked provide photo treatments similar to previous ads: greyscale photography with some use of colour – highlighting the specific aspects of the features that compliment the copy.

Following the previous campaign art direction, I was asked provide photo treatments similar to previous ads: greyscale photography with some use of colour – highlighting the specific aspects of the features that compliment the copy.

 We wanted to highlight stainless steel appliances…

We wanted to highlight stainless steel appliances…

 open-concept design…

open-concept design…

 and oversized kitchen islands all at a glance.

and oversized kitchen islands all at a glance.

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