The “What Moves You” Campaign reflects the unique stories and spirits of both residents and community. Various ads were made to highlight key attributes of the specific areas and use real quotes from real community members, sharing their unique stories.
Print Ad for Airdrie Life Magazine featuring Bayside Estates - Digital Ad to compliment the same concept.
Print Ad for Hockey Life Magazine - Example of Facebook Carousel Ads for community and showhomes.
Print Ad for BILD Magazine - Online ads featured information complimentary to radio scripts that were airing at the same time. The ads reflected the Genesis Land mosaic pattern representative of all communities.