Kaitlyn Goetz
 The “What Moves You” Campaign reflects the unique stories and spirits of both residents and community. Various ads were made to highlight key attributes of the specific areas and use real quotes from real community members, sharing their unique stories.

Genesis Lands

Digital Display and Prints Ads

Genesis Land was needing to drive traffic to, and highlight the beautiful features, of their community identities in an engaging way.

The Ask: Produce various digital display, paid social and print advertising pertaining to the Genesis Land Communities that follow brand and campaign guidelines created by the Art Director Kate Prescesky.

The Tools: InDesign, Photoshop 

 The “What Moves You” Campaign reflects the unique stories and spirits of both residents and community. Various ads were made to highlight key attributes of the specific areas and use real quotes from real community members, sharing their unique stories.

The “What Moves You” Campaign reflects the unique stories and spirits of both residents and community. Various ads were made to highlight key attributes of the specific areas and use real quotes from real community members, sharing their unique stories.

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 Print Ad for Airdrie Life Magazine featuring Bayside Estates - Digital Ad to compliment the same  concept.

Print Ad for Airdrie Life Magazine featuring Bayside Estates - Digital Ad to compliment the same concept.

 Print Ad for Hockey Life Magazine - Example of Facebook Carousel Ads for community and showhomes.

Print Ad for Hockey Life Magazine - Example of Facebook Carousel Ads for community and showhomes.

 Print Ad for BILD Magazine - Online ads featured information complimentary to radio scripts that were airing at the same time. The ads reflected the Genesis Land mosaic pattern representative of   all communities  .

Print Ad for BILD Magazine - Online ads featured information complimentary to radio scripts that were airing at the same time. The ads reflected the Genesis Land mosaic pattern representative of all communities.

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