Kaitlyn Goetz
 Herbaceous Organics is an all natural company with a focus on cannabis-based products such as their sensual and therapeutic Intimate Oil. It is available in two different formulas: Excite and Calm.

Herbaceous Organics

Intimate Oil

I became familiar with cannabis-based intimate oils after watching an episode of VICE’s Slutever and found the product to be incredibly interesting. I saw this as an opportunity to self-initiate a personal project and challenge myself to redesign, an already existing, brand and product that I am unfamiliar with. 

The Ask: Conceptualize a new brand identity, with an organic visual undertone to share the brand story, for a local company that is both affordable and simple in execution.

The Tools: InDesign, Illustrator, Photoshop. 

 Herbaceous Organics is an all natural company with a focus on cannabis-based products such as their sensual and therapeutic Intimate Oil. It is available in two different formulas: Excite and Calm.

Herbaceous Organics is an all natural company with a focus on cannabis-based products such as their sensual and therapeutic Intimate Oil. It is available in two different formulas: Excite and Calm.

 Because of its balanced combination of Hemp, Tea Tree, and Essential Oils, Herbaceous Organics enhances and elongates climax, increases lubrication, heightens libido and lessens the development of UTIs and yeast infections.

Because of its balanced combination of Hemp, Tea Tree, and Essential Oils, Herbaceous Organics enhances and elongates climax, increases lubrication, heightens libido and lessens the development of UTIs and yeast infections.

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 Herbaceous Organics is changing the way we look at cannabis use, vaginal health and lube. I wanted to create a simple logo that is  delicate ,  organic , and also a bit  personal .

Herbaceous Organics is changing the way we look at cannabis use, vaginal health and lube. I wanted to create a simple logo that is delicate, organic, and also a bit personal.

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 I incorporated various hand-drawn illustrations of the Tea Tree Plant and Cannabis Plant to both designs. I wanted to create a design that was a visual representation of the magical, unique, blend of both the formulas and the ingredients.

I incorporated various hand-drawn illustrations of the Tea Tree Plant and Cannabis Plant to both designs. I wanted to create a design that was a visual representation of the magical, unique, blend of both the formulas and the ingredients.

 The Herbaceous Organics brand and packaging are designed with the delicacy of the products and ingredients in mind.

The Herbaceous Organics brand and packaging are designed with the delicacy of the products and ingredients in mind.

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