Kaitlyn Goetz

International Hotel

Folded Walking Map

The International Hotel is now being positioned as a purpose-built long-term rental product in the heart of Calgary’s downtown commercial core. They were seeking to develop meaningful experiences coinciding with their brand campaign that would attract mass interest and exposure for the newly converted space.

The Ask: Research, develop and execute a walking map for the target audiences and getting them to connect with their surroundings to enrich their unique experiences.

The Tools: Illustrator, InDesign, Photoshop 

New_Covers_IH.jpg
 This was the final design of the folded map. It is a square design and as the individual unfolds the map, they are able to see more detailed information on specific locations in the core.

This was the final design of the folded map. It is a square design and as the individual unfolds the map, they are able to see more detailed information on specific locations in the core.

 Supporting the revitalization of downtown, I wanted to explore how the audience would be connected to the core.

Supporting the revitalization of downtown, I wanted to explore how the audience would be connected to the core.

IH Map.jpg
IH Map2.jpg
 This was a different designed version of the map that was not used in the end.   (but I still really love it and wanted to share)

This was a different designed version of the map that was not used in the end.
(but I still really love it and wanted to share)

FoldedMap2.jpg
IH Map3.jpg
IH Map4.jpg