Kaitlyn Goetz

The Bayside Skate | Community Event

Genesis Land holds various community events throughout the year and hosted a skating event in the community of Bayside to allow neighbours to come together and enjoy what Bayside has to offer. The goal of the events are to demonstrate Genesis Land’s continued commitment and involvement in their communities.

The Ask: Create digital and print creative assets to promote the community event.

The Result: Had a successful event that brought the community together.

The Tools: After Effects, InDesign, Photoshop

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 I followed the brand guidelines of Genesis and created simple illustrations that were gender neutral.

I followed the brand guidelines of Genesis and created simple illustrations that were gender neutral.

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 I ensured that all assets followed the same style guide and were legible at every size, including e-invitations.

I ensured that all assets followed the same style guide and were legible at every size, including e-invitations.

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 I worked on production to ensure that all printed assets were correctly packaged and ready to send.

I worked on production to ensure that all printed assets were correctly packaged and ready to send.

 I also had to design multiple vouchers that tied the event to a larger ongoing campaign and also a map to display showhomes in the area.

I also had to design multiple vouchers that tied the event to a larger ongoing campaign and also a map to display showhomes in the area.

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